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Every year HRE likes to bring a bit of joy to less fortunate kids around the holidays, so we invite our Southern California friends out for a cruise to the Motor4Toys Show in Woodland Hills, CA. The event takes place... Read Story
The designers at Lamborghini are constantly trying to one-up themselves by creating the next best thing and once they've created that car, the older models start getting modified. Heffner Performance is one of the many tuners who add that extra... Read Story
The ID Agency brought a unique build to this year's SEMA Show in the form of a 2012 Ford Focus. HRE provided a set of C90's to really set this one-of-a-kind car off. The Project 2012 Ford Focus features a... Read Story
If the 2011 SEMA Show in Las Vegas is any indication, the global performance market is doing very well indeed - record attendance, crushing crowds, elaborate displays from the top automakers, and nearly 60 incredible sports cars and muscle machines... Read Story
If the 2011 SEMA Show in Las Vegas is any indication, the global performance market is doing very well indeed - record attendance, crushing crowds, elaborate displays from the top automakers, and nearly 60 incredible sports cars and muscle machines... Read Story
For decades, GQ Magazine has been the arbiter of style, refinement and the better things in life. From the Savile Row suit to the Patek Philippe watch, they set the standard for good taste. So when the editors of GQ... Read Story
Our 790RS line is a milestone for the HRE design team and we are proud to show the process off to the world in our latest video that gives a bit of background on why we built this wheel. Read Story
If you like cars as much as we do, then you may have at one time or another lived out your racing fantasies in a video game. Racing games have evolved from simple pixels to an advanced racing simulation that... Read Story
The Roundel means a lot to us at HRE. Whether it's with following our Fall-Line Motorsports team on the Grand Am Circuit or giving the local San Diego BMW club a tour of the facility, we are passionate about the... Read Story
The Saleen/Bullydog Perfomance Autosport Team has had a fantastic season in the NASA American Iron series and managed to take home the 2011 Championship. Below is the write up from the team about its last two events of the season... Read Story
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